A Strong "Yes Vote" for Salamander Hotels
/On February 2, Flagler County’s Board of County Commissioners have an important decision to make, whether or not to approve Salamander Hotels' proposal to invest $72 million in the expansion and redevelopment of the existing lodge at Hammock Beach. Our chamber, representing 800 local businesses, supports this smart development project and urges commissioners to do the same for the near- and long-term economic benefits it will bring to our community.
Salamander’s proposal is not about constructing high-rise towers that obstruct views, redeveloping a golf course or clearing acres of undeveloped land to build something new. It’s about generating and preserving jobs, diversifying our tax base, boosting the local economy and sending a clear message that Flagler County is, in fact, open for business.
Here are a few more reasons why our Chamber supports Salamander Hotels’ proposal:
• Increased tax revenues. In its first five years, the new lodge with its 198 rooms, meeting space and ballroom, will generate $4 million in new county taxes, and $6 million in new state taxes.
• Domino effect revenues for local businesses. Flagler County’s Tourism Development Council estimates that in addition to the revenues generated by the resort directly, an additional $55 million in ancillary spending — transportation, restaurants, retail, services, etc. — will be generated during the first five years of operation.
• Community value and quality. The new project provides the platform for the resort to preserve an important and profitable destination property and community asset, the Hammock Beach Resort. The redevelopment will allow Salamander to address gradually deteriorating facilities and transform the property into a world-class tourism destination that attracts lucrative conference business and introduces affluent guests to the area.
• Economic engine. Salamander Hotels and Resorts’ willingness to invest $72 million in Flagler County will positively impact the entire region. Approval of the project will also encourage other high caliber businesses to consider Flagler County for future investment and development opportunities.
In addition to the many local businesses and organizations like the Chamber, Flagler County Home Builders Association and Hammock Business Alliance that support this initiative, the CEO Business Alliance of Volusia County recently sent letters to Flagler County commissioners to share their support. As a nonprofit organization that works with cities, Volusia County and its neighbors to support efforts that create economic growth and jobs, the alliance sees the expansion as a “critical step in furthering the region as a major international destination” that will also “further Flagler’s position in the recreational community.”
We are grateful that a well-respected partner like Salamander Hotels is willing to make a significant investment in our community, and believe the expansion and renovation of the Lodge at Hammock Beach Resort is the kind of smart development Flagler’s Board of County Commissioners should embrace without hesitation. If you agree, please join the Chamber, local businesses and Hammock Beach property owners at the Board of County Commissioners meeting, Monday, February 2 at the Government Services Building. We encourage supporters to arrive well before the 5PM start time and to wear a white shirt.
With your help, we can demonstrate why this project is important to Flagler’s businesses, residents and the community’s long-term prosperity.
